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In just a few short months, I constructed and implemented social media strategies to boost ticket sales, awareness and engagement for the 2nd Annual RocNation Summer Classic Celebrity Charity Basketball Tournament. I outlined shot lists for on-the-ground content capture as well as prepared social copy...

Along with real-time social publishing for the TIDALX concerts, I ran Facebook Live on the red carpet. I interviewed celebrities and artists on the red carpet while engaging with fans watching the stream. In its inaugural year in 2015, we recorded over 10K social mentions...