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D2C E-Commerce
About This Project

I led the full scope of the e-commerce strategy – product photography to product descriptions, email marketing to social media marketing, e-commerce solutions to paid media optimizations, and customer relationship management to data analysis. The Planes brand offered an affordable luxury apparel option for consumers who wanted to be a part of a celebrity and entertainer lifestyle. After launching a new website and deploying, for the first time, paid media and tracking efforts across display, affiliate, and social media networks, the brand saw unprecedented online revenues near $1MM in 2016.