Usher
100
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Usher

Usher Raymond Usher x Chains Art for Social Justice Usher x Chains Usher Hard II Love Album Cover
Category
Digital Marketing Strategy
About This Project

In 2015, Usher released his single “Chains” along with an interactive video experience called “Don’t Look Away”, which used facial recognition technology forcing viewers to watch, keeping their eyes fixed on those of the victims of racial injustice and police brutality. I crafted digital marketing extensions and attended live events to capture content to promote the single and build conversation around the cause.

In 2016, Usher’s eighth studio album “Hard II Love” released. I took part in developing a digital marketing strategy to promote the album, single releases, and pre-sales.

In a 6-month span, we increased social publishing +356%, engagement +474%, and his IG audience +9%.