I oversaw social media and creative production for the official Funyuns channels. With unconventional creative and witty community management, we increased engagement and social conversation by more than 30% YOY. We developed the Funyuns Oversized Pocket Tee to engage fans and new audiences through surprise...
I oversaw timing, production and deliverables for this paid campaign. A third party creative studio was enlisted to design and papercraft assets for ACUVUE’s new RevitaLens contact solution. Each scene depicted a world of adventure that is available to #GoSee using the product, and featured...
I supervised real-time publishing, content creation and budget tracking for Mountain Dew GAME FUEL's social activations. MTN DEW® GAME FUEL® was developed in partnership with pros and elite amateurs as the first beverage designed just for gamers. We saw a 20% increase in social followers...
I managed creative production for some of Budweiser's flagship partnerships, e.g. Super Bowl and NBA All-Stars, as well as new product launches. I was responsible for project management, budget management, content delivery, and execution. I worked with budgets ranging from $50K to $4M and timelines...