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Project Management
About This Project

I oversaw social media and creative production for the official Funyuns channels. With unconventional creative and witty community management, we increased engagement and social conversation by more than 30% YOY. We developed the Funyuns Oversized Pocket Tee to engage fans and new audiences through surprise & delight. I managed the full lifecycle of this campaign, working with an internal creative department to design the Funyuns Oversized Pocket Tee, facilitating product fulfillment with a third party organization, and overseeing in-house creative production and delivery.