CC Sabathia
portfolio_page-template-default,single,single-portfolio_page,postid-108,bridge-core-2.7.7,,qode_grid_1200,side_menu_slide_with_content,width_470,qode-theme-ver-26.2,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

CC Sabathia

Social Media Management
About This Project

I developed CC Sabathia’s online brand and managed his social media channels (Instagram, Facebook and Twitter), increasing followers 40% YOY. I analyzed social data and collaborated with PR, sports marketing and sales teams to develop full 360-degree strategies in order to drive sponsorships. I also led the social strategy, content capture and publishing for his philanthropic initiative through his PitCChIn Foundation.