CC Sabathia
108
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CC Sabathia

CC Sabathia CC PitCChIn Foundation x Yankee Stadium CC and Amber Sabathia CC Sabathia Charity Softball Game CC PitCChIn Foundation x Field Renovation
Category
Social Media Management
About This Project

I developed CC Sabathia’s online brand and managed his social media channels (Instagram, Facebook and Twitter), increasing followers 40% YOY. I analyzed social data and collaborated with PR, sports marketing and sales teams to develop full 360-degree strategies in order to drive sponsorships. I also led the social strategy, content capture and publishing for his philanthropic initiative through his PitCChIn Foundation.